Electronic Commerce (E-Commerce) can be defined as the fact of buying and selling products or services on a platform through the internet.
Almost all the enterprises with an online presence are using an ecommerce store and/or e-commerce platform to improve their sales performances. Companies also need to control the logistic process, which is very different than traditional supply chain process.
There are six main e-commerce models in which we can classify businesses:
1. B2C, BUSINESS TO CONSUMER
This approach is characterized as the commercial activity between a company and an Individual. This model is one of the most famous model use in e-commerce. For example, when a shopper buys a TV from an online TV retailer.
2. B2B, BUSINESS TO BUSINESS
This model is defined as the commercial activity between a company, and another company, like a supplier and a retailer for example. This e-commerce model cannot be seen by the consumer since it only happens between businesses. We can also talk about Inter-business relation
3. C2C, CONSUMER TO CONSUMER
The oldest e-commerce model existing is the C2C ecommerce business model described as all the exchanges of goods and services between several consumers. EBay and Amazon, for example are the 2 most famous C2C ecommerce website, but there are lots of others. In Singapore, Carousel is also very used for C2C transactions.
4. C2B, CONSUMER TO BUSINESS
C2B overturns the traditional e-commerce model. Consumer to business (C2B) is a business model in which consumers are at the service of the company by bringing a product or a service, and not the opposite as it is the case traditionally. This is a model which is for example often see in Crowdfunding projects.