Impacts of social media digital ecosystems Consumers real life choices are now curated by Facebook

Impacts of social media digital ecosystems
Consumers real life choices are now curated by Facebook, Instagram, Google and other social media platforms. Users who once held private conversations in the trust of a few friends, now chronicle them online, unreservedly sharing where they go, what they eat, the status of relationships and sexual escapades. This freely shared content is bought at a premium by commercial firms and governments, their influence can alter voting patterns, change a person’s belief, direct shopping choices and effect the health of whole social networks. The algorithms used capture this information has inevitably exploited and lead to the flip from a user’s real life being reflected online to their online life reflecting their real one.