relate to Deficiencies in know-how or expertise or competencies lack of important physical

relate to Deficiencies in know-how or expertise or competencies lack of important physical, organizational, or intangible assets, missing capabilities in key areas. Resource weaknesses and deficiencies are competitive liabilities. Potential resource of weaknesses: no clear strategic direction, obsolete facilities, weak balance sheet; excess debt, higher overall costs than rivals, missing some key skills/competencies, internal operating problems, falling behind in R&D, too narrow product line, and weak marketing and communications skills.
Potential opportunities: serving additional “customer” groups, expanding to new geographic areas, expanding product line, transferring skills to new products or services, vertical integration, take market share from rivals, alliances or acquisitions, openings to exploit new technologies, and openings to extend brand name/image.