Represented by its logo the Eskimo, Alaska Airlines has become one of the most successful airlines within the market. Well-known for its residency on the west coast, the company has been investing in advertisements to bring awareness and to change its preconceived westernized image. Along with advertisements, Alaska airlines offers perks and saving opportunities to its fliers. For example, travellers who purchase a premium or first class ticket have boarding priority and free baggage airfare. The level of commitment increases when a customer invests into the company.
The chart below displays the proven success and optimal customer service of Alaska Airlines. Without meeting the needs and wants of customers, their net worth wouldn’t be nearly as high.