The strongest argument that the entrepreneur could make to potential investors about the attractiveness of the venture is by making the business model new and improved according so that it can easily succeed in the competitive market without having any kinds of obstacles

The strongest argument that the entrepreneur could make to potential investors about the attractiveness of the venture is by making the business model new and improved according so that it can easily succeed in the competitive market without having any kinds of obstacles. Chase should also focus more on increasing of the variable costs but decreasing in the market needs. Due to which the investor could see their investment in two separate categories that is purchasing more cars, parking spots and the cost related to overheads. This helps to create profit for the potential investor by showing the expenditures the investment would provide and the improvement made in these area. Technology plays the important role which helps to develop the process of the business with ease. So, with the help of Check-ins and checkouts can now be quickly accomplished without the need of a representative through the networked tracking system. So it will also be the competitive advantages for Zipcar.
The company is growing rapidly in Boston, which proof the concept of indicating this business model which can successfully run in other cities across the U.S. market by capturing largely on untapped market. So to increase the untapped market of Zipcar are focusing on the on demand car sharing program that makes vehicles easily available to the customer in an hour or by the day, which provides the convenience of car ownership without any kinds of hassles and expense of owning a car. This service will cater to those people living in urban, dense cities whose want to rent a car for a full day for short trips. Moreover this business attracts environment conscious as it is an eco-friendly business and ease of use. This venture can also offer outstanding profits to investors due to its nature of consumer pricing ease and cheap marketing methods.