Vision / Mission / Objectives
Since Central Azucarera de Tarlac currently has no vision statement, a vision statement is proposed:
Central Azucarera de Tarlac envisions itself to be the nation’s leading raw and refined sugar company.
Current Mission Statement
Central Azucarera de Tarlac upholds its values and objectives by its mission statement which states that:
“Bringing peace and prosperity to the countryside (6 & 8). Connecting Farmers to the rest of the world while connecting the world to our Farmers (9). One Farmer, One Hectare One Community at a time (7).”
Based on David’s Framework for the mission statement, components such as (6) Philosophy, (7) Self-Concept, (8) Concern for Public Image and (9) Concern for Employees.
The long history of Hacienda Luisita’s feud between the owners and its farmers has prompted the company, Central Azucarera de Tarlac, to have a goal of achieving peace and prosperity. It may be assumed that the company wants to change the image set forth by the Hacienda Luisita massacre last November 16, 2004. Spreading peace and prosperity through the entire nation is the self-concept the company adopted. In connection to this, the company started from their employees where they treat each of them as a family. “No farmer is too small”.
It is also inferred in the mission stated they are connecting the farmers to the whole world by providing high-class products and that they are including the farmers in all the achievements of the company. Technology is also implied in the mission statement where “they connect farmers to the rest of the world”. It means that they are using automated technologies to distribute their products around region III.
Central Azucarera de Tarlac dedicates itself to producing world-class quality raw and refined sugar. The company is in pursuit to be a more dynamic, globally competitive, profitable and growth-oriented company. It shall ensure a safe workplace environment for employees and provide them with opportunities for growth and development. Of equal importance, the company shall uphold and spread the values of peace and prosperity in the company.